Confidential Artificial Turf Installation Company | Case Study

We developed a Google Ads and SEO strategy to optimize the positioning of keywords to increase the installation of projects over $10k.

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Identify opportunities and challenges

The key to this project was to identify the type of searches people are performing in the target zip codes with the highest volume. By identifying that 'Pet turf' was the word with the highest number of searches, we focused on it to increase traffic.

 
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KPI's

The key KPI is simple to determine in this type of project, first we have to optimize the cost per registration and the closing cost which is directly related to the quality of the lead. 

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Results

The cost of lead acquisition was reduced by 80%, achieving a 5X increase in the number of leads acquired without increasing the budget, identifying the best prospects by zip code and type of search. 

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Auditing for Artificial Grass Companies

How can I increase my Artificial Grass installation leads?

Are you making the most of your marketing strategies to reach your target audience effectively? Our service offers a detailed analysis of your positioning opportunities on various platforms, ensuring that you are using the right content and the best tactics to maximize your impact. Optimize your marketing campaigns today and take your artificial grass installation business to the next level. 

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Get more leads directly to your cell phone

Increase my artificial synthetic grass installation leads in Google Ads and Social Media. 

We create key audiences of people interested in artificial grass in social networks. In SEO, we focus on identifying and using keywords that really generate conversions. Positioning yourself with terms like "What is the best artificial grass for pets" or "Artificial grass for pets" can make the difference between getting a registration or simply receiving a visit to your website.

Frequently Asked Questions

HC Marketing specializes in artificial grass lead acquisition because we identified a growing demand in the market for sustainable and low maintenance landscaping solutions. Our expertise in social media, SEO and Google Ads allows us to effectively reach specific audiences interested in artificial grass products, optimizing campaigns to maximize high quality lead generation.
Optimizing your leads on social media or Google Ads is the fastest way to start getting leads. The average cost of this service is $1,500 - $2,000 if you include both in your service. In the case of SEO optimization, it is a long-term strategy that costs between $500 and $1,500.
Social media experimentation allows you to test different types of content, creative, messaging and segmentation to identify what resonates best with your audience and maximize the growth of your community.

Use social media data analytics to understand your audience behavior, identify trends, measure the performance of your posts and ads, and make informed decisions to optimize your marketing strategy.

Some tactics include profile optimization, targeted advertising, creating relevant and engaging content, participating in community conversations, and encouraging interaction and engagement with your followers.

Start by setting clear goals, researching your audience, creating a strategic content plan, using social media analytics tools and being willing to adapt your strategy based on data and feedback from your community.

While social media growth marketing can benefit a wide range of businesses, it is especially effective for those looking to increase their online presence, engage with their audience and generate leads and conversions directly from social platforms.

Some key metrics include reach, engagement, number of followers, click-through rate, conversion rate, return on ad spend and brand awareness.

Evaluate social media success by analyzing performance metrics, increase in follower engagement and interaction, growth in follower base, and impact on traffic and conversions on your website or other platforms.

Yes, we offer specialized consulting and advisory services in Social Media Growth Marketing to help you develop effective strategies and maximize the growth potential of your business on these platforms. Contact us for more information on how we can help you achieve your social media goals.